World’s top zombie-themed mobile strategy game, State of Survival has announced its partnership with AMC’s global smash hit series The Walking Dead. The crossover event which began early April 2021, will run until October 2021, where gamers are able to select Daryl Dixon, a playable character, with a customized storyline within the State of Survival universe, and the Arabic hero, Basel, who is an existing hero originally from State of Survival.
In order to connect with a growing community of active gamers in the region, State of Survival put together a series of localized marketing campaigns, including a collaboration with Huawei, various influencer engagements, and a TikTok TopView Ad.
The tie-up with Huawei is a combination of both offline and online events. People visiting Huawei stores can check out the latest crossover videos and images, and potentially get giveaways of the game. They can also enter a lucky draw with a chance to win a HUAWEI P40 Pro or a HUAWEI WATCH if they take a photo with a special-designed board in the stores and interact with State of Survival’s Arabic Facebook page @SOSGameArabic. Currently, this activation has seen a 192% increase of new downloads for State of Survival from the Huawei App Gallery.
Additionally, the influencer engagements have been more innovative and interactive. State of Survival has collaborated with top gaming and entertainment influencers such as BanderitaX and AboFlah to promote this crossover. As part of the co-branding campaign for State of Survival and the Fame Park, Ghaith Marwan, an influencer based in Dubai, was invited to make a full video to show around the Fame Park and interact with a similar board.
Furthermore, State of Survival launched a TopView campaign on TikTok, reaching around 44M impressions in Saudi Arabia and UAE.
Since going live, State of Survival has driven over 5 Million regional downloads, and featured by Apple Store as Game of the Day 75 times globally.
For more information on State of Survival, visit https://sos.kingsgroupgames.com/. To download the game, visit here.
Note To Editor: find link to assets here.
Founded in September 2016, KingsGroup is a global digital interactive entertainment game studio specializing in strategy games. The studio employs above 500 people spread across 20 countries and regions. KingsGroup is the maker of King of Avalon which has topped the list of game bestsellers in 67 countries, as well as Guns of Glory which has achieved No.1 ranking in 45 countries, including the USA and most European markets. State of Survival is the studio’s most recent successful game that has been rapidly climbing the charts.