Global fashion and lifestyle retailer SHEIN hosted the first-ever SHEIN X 100K Challenge series this summer. The competition features a star-studded panel of judges including Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons and Laurel Pantin.
Submitting their designs under the theme “Be Bold, Be You”, the challenge kicked-off with 30 bold designers. The judges have picked the Top 5 finalists, and through public voting, UAE based designer Armand received first prize of Voters Choice Award.
The winning designer Flaws of Couture was announced on the globally streamed final series, Monday September 13th, and she is taking home the grand prize of $100,000 to start her own label. The top 5 finalists also had the opportunity to fly to Los Angeles for the finale and a once-in-a-lifetime chance to be mentored by the judges (1-on-1) during the final challenge: Be You!
The collection of the final winner Flaws of Couture will be showcased during the live broadcast of SHEIN FW21 on September 27th.
More than 50 Middle Eastern designers have signed an agreement to join the successful designer incubator SHEIN X programme, the collections of 13 designers out of the 50 will be launched before September.