MG Saudi organized an exclusive test-drive event for the MG latest models, for a number of social media and major media representatives at selected luxury resorts in Riyadh and Jeddah amid an atmosphere full of luxury and comfort.
The activities began with a group meeting of all invited guests at MG Showrooms, where they listened from the Marketing Department to a brief of the event objectives, then the moment of practical experimentation was initiated by MG cars convoy scoured some of the main streets by the media guests.
During the trip, they learned about the most important features, technologies and safety systems of the MG cars, down to the event venue, where they were greeted warmly at the luncheon, by the Marketing Manager of MG Brand in Saudi Arabia, Mr. Abdullah Danbar, who began by extending his appreciation to everyone for their presence and participation in the event, for their continued support for MG and their keenness to spread its news and follow everything new about this prestigious global brand.
He went on, saying “By organizing these meetings, we seek to allow our media partners to experience driving MG cars and to get to know about the splendor and strength of these distinctive cars, and we aim to enhance social communication with them away from the workplace to talk to them in a comfortable environment without any commitments”.
Afterwards, the media enjoyed several entertainment activities specifically designed to bring joy and fun to their presence, with everyone entering MG’s extraordinary competition for “Dare to Challenge”. The competition consists of answering five questions driven from the core of the MG brand. The winners who gave the correct answers were qualified to enter the draw on valuable gifts distributed at the end of the day, which made it even more distinctive and cheerful.