May 2022, SHENZHEN – According to Canalys, OPPO has maintained steady growth in mid and high-end markets, holding its position as the world’s fourth-largest smartphone brand as of Q1 2022.
Although the global smartphone market has dwindled in this quarter, OPPO has witnessed steady growth in Western Europe and other emerging markets with its product innovations and continued investment in R&D. In the past quarter, OPPO launched its cutting-edge flagship Find X5 Series which is built-in with the company’s first self-designed NPU, MariSilicon X. OPPO has also unveiled a lineup of exciting technologies on Mobile World Congress (MWC) 2022, including 150W SUPERVOOCTM flash charge that doubles battery lifespan, 240W SUPERVOOCTM flash charge that charges 4500mAh in 9 minutes, and all-new 5G smart connection hub, OPPO 5G CPE T2.
OPPO ranked fifth in the European smartphone market in Q1 2022. Following its entry into the European market in 2018, OPPO has endeavored in expanding the operator business and providing a variety of flagship products with actively investment in R&D to better serve the local market.
Notably, OPPO won many international awards for its cutting-edge flagship Find X5 Series, the company’s first foldable flagship Find N, and a cluster of innovative technologies including 150W and 240W SUPERVOOCTM technology. With OPPO’s mid and high-end products being well received, the company saw a YoY growth of 4% to maintain its fourth spot in terms of shipments in Western Europe and ranked top five in 12 countries and regions’ markets.
In Western Europe, OPPO performed strong in Germany (+415% YoY), Ireland (+258% YoY), Belgium (+217% YoY), Switzerland (+82% YoY), and the UK (+53% YoY). Further to this, within less than a year of entering the Hungarian market, OPPO has become the fourth-largest smartphone manufacturer with a YoY growth of 1395%.
OPPO also performed well in Latin America in Q1 2022, ranking fifth in the market with a 34% YoY growth. Following just two years since its initial entry into the Latin American market, OPPO has rapidly become one of the most popular brands in the mid and high-end smartphone market with its strengthened cooperation with local operators and the release of Reno series. OPPO extended its solid performance in Mexico, rose to the fourth place with a YoY growth of 19% and a market share of 12%, as the Reno series continues to lead the mid and high-end ($400~$599) segment.
OPPO continues to maintain the fourth position in the Middle East and Africa. OPPO has become the third-largest smartphone brand with a 128% YoY growth in South Africa, a market where OPPO just entered not long ago. OPPO has climbed to third place in the United Arab Emirates, with a market share of 7%.
OPPO has maintained its position as the fourth biggest smartphone manufacturer in APAC and kept its leading position in Southeast Asia as the second-largest smartphone manufacturer. At the country-level, OPPO ranks as the second best-selling brand in Thailand, and presented strong growth in Australia, New Zealand, and Singapore, ranking among the top three best-selling smartphone brands in these markets.
China As a long-term player in the Chinese smartphone market, OPPO held onto its place as the country’s second best-selling brand in Q1 2022. At the beginning of the year, OPPO launched its latest flagship, Find X5 Series, which perfectly addresses the users’ needs for high-end products with its powerful performance housed in an elegant ceramic body, top notch Hasselblad camera and superior night photography technology. The Find N series, which won the “Disruptive Device Innovation Award” at the 2022 Global Mobile (GLOMO) Awards, it has been leading the market of foldable smartphone in Q1 2022 with its distinct, self-developed hinge mechanism as well as its unique external design. In addition, OPPO also debuted its first tablet, the OPPO Pad, of which the trendy appearance and strong performance have won a high reputation in the market. OPPO has benefitted immensely from its continued investment in fundamental technologies and product innovation, which have further ensured its competitive advantages in China