Riyadh: Mouhab Alawar
Riyadh, Kingdom of Saudi Arabia, 28June 2022: Gamers8 have unveiled an exclusive partnership with streaming giant Spotify, who will become the official audio streaming partner for the all-new major esports & gaming season taking place live in Riyadh this summer.
With a worldwide community of more than 422 million monthly active listeners, including 182 million subscribers, across 183 markets, Spotify has revolutionized music listening forever with its leadership in music recommendation and discovery, offering every music fan a wealth of playlists tailored to their personal tastes, activities and mood. Under this partnership, gamers and their fans can enjoy specially curated audio inspired by the esports community.
From the official co-curated playlist by Spotify’s music team and Gamers8 gaming professionals, to playlist takeovers by some of the biggest gaming celebrities, every music moment has been designed to elevate the gaming experience throughout this season.
Exclusive and original podcasts
Spotify and Gamers8 will create and launch a podcast dedicated to the season in partnership with Rising Giants Network. The eight-episode series will be the go-to place for gaming enthusiasts to hear about the top players through game highlights and one-on-one interviews.
GAMERS8 2022 anthem
The partnership will also see the release of the highly anticipated Gamers8 anthem produced by world-renowned DJ producer R3HAB, featuring Saudi pop artist MetebAlshalan. Music and gaming fans can gear up for an unmissable performance as the song will be performed live during the opening ceremony celebrations.
Omar Batterjee, Head of Marketing, Communications, and Partnerships at the Saudi Esports Federation, said: “Music and audio are an essential part of esports. We are thrilled to partner with Spotify to provide our fans with a one-stop destination where they can enjoy the ultimate curated content and iconic experiences. Together with Spotify, we can collectively combine esports, technology, entertainment, and music to inspire the gaming community, as well as the next generation of gamers and fans.”
Commenting on the partnership, Nicole Aoun, Spotify’s Marketing and Partnership Lead in Saudi Arabia said: “While at Spotify, we continue to be laser-focused on growing the creators’ community, we are equally as passionate about creating memorable experiences for the Saudi youth, demonstrating our commitment to the local community.
“The Saudi Esports Federation shares our vision of providing world-class entertainment for the gaming community, and we are thrilled to embark on this journey together, making Saudi gamers and fans connect meaningfully through music and podcasts.”
The stakes will be higher than ever for the Gamers8 participants, as the live esports event boasts a staggering $15 million prize pool in the summer of 2022.
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